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How to Use Colour Psychology to Your Advantage on Your Wedding Day

When planning your wedding, selecting a design and colour palette is crucial for creating a cohesive and visually appealing day that your guests will enjoy. Planning often focuses on the aesthetic goals of the couple, rather than the broader picture. While this is important, the aesthetic shouldn’t be the only consideration, especially when colours can have psychological effects on your guests. What exactly is colour psychology, and does it have any role at a wedding?

Vibrant colourful flowers in the reception area at Markovina Vineyard Estate in Kumeu

What is Colour Psychology?

Colour psychology is the concept of how different colours elicit different feelings, thoughts, and emotions when captured by the human eye. It’s the study of how colours can shift moods and energy levels, which, when planning a wedding, can be really handy to psychologically influence the way your guests feel during your wedding day. By tapping into the psychology of how colours influence the brain's emotions and functions, you can ensure your guests' experience of your wedding day is elevated, as you elicit specific emotions and feelings at key moments throughout your wedding and formalities.

Wedding Colour Psychology: The Meaning of Different Colours

Red in Wedding Colour Psychology

  • Romantic

  • Passionate

  • Love

Red is traditionally associated with the colours of love and passion, as it often evokes strong romantic emotions in those who see it. It’s essential to consider the red you’d like for your wedding, with sharper, deep reds leaning towards the passionate and fiery feeling of love, while softer reds and pinks evoke the soft, romantic love. Either way, red is a great colour to consider for your wedding day colour palette.

Bridal party photo with red bridemaids dresses at Markovina Vineyard Estate in Kumeu

Orange in Wedding Colour Psychology

  • Energetic

  • Joy & Happiness

  • Playful

Orange is often an overlooked colour when it comes to wedding colour palettes, despite its psychological effects of bringing out an energetic and joyful side in people. Guests enveloped in orange will feel the joy your wedding day brings, as they share happy memories while remaining energised and playful throughout your wedding.

Bold orange flowers on wedding table setup at Markovina Vineyard Estate in Kumeu

Yellow in Wedding Colour Psychology

  • Hope

  • Friendly

  • Warm

Yellow is similar in many ways to orange, but with a softer warmth and friendliness compared to the energetic happiness orange brings. Yellow is the colour of good health and friendship, and will bring out that friendly side in your guests. They will relax and enjoy the soft warmth your wedding's colour palette brings, and they will share fond memories.

Green in Wedding Colour Psychology

  • Freshness

  • Balance

  • Growth

Green, the colour of nature, is one of the most prevalent colours at Markovina Estate in our garden wedding venue, as there are countless trees and other greenery throughout the entire property. Guests will feel this embrace from nature through the greenery, and this effect can be further enhanced by tying your colour palette to the natural beauty of the estate. It’s also a very balanced colour, and guests will feel this balance throughout your wedding day.

Bride & groom in greenery and gardens at Markovina Vineyard Estate in Kumeu

Blue in Wedding Colour Psychology

  • Calming

  • Harmonious

  • Peaceful

Blue is one of the key cool colours. Blue can be a very calming and peaceful colour, and it will bring out the best in your guests. More dark, vivid blues can symbolise trust and peace, while the lighter pastel blues have a softening, calming effect and can be soothing. This could be an essential consideration, depending on the season in which you plan to get married.

Purple in Wedding Colour Psychology

  • Nobility

  • Luxurious

  • Majestic

Purple has been a colour of the nobility for centuries, symbolising luxury, and as a result, it can create that special feeling on your wedding day. This is because purple was one of the rarest dyes available in ancient times, making it one of the most expensive colours that could only be afforded by the nobility.

Pink floral mapdap setup for an indian wedding ceremony at Markovina Vineyard Estate in Kumeu

Final Thoughts

Whether or not you believe in the significance of colour psychology, it's interesting considering how different colours could affect your wedding day beyond the aesthetic they create. Furthermore, you don’t need to choose just one colour; consider a selection of multiple colours to bring out various emotions and feelings in your guests.

If you'd like to see how your planned colour palette would look at Markovina Estate, don't hesitate to get in touch with our team for a private viewing of our Kumeu wedding venue and discover how we can bring your wedding dreams to life.



 

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